While choosing the right colors can enhance your brand perception, poor color selection can do damage to your brand image. Because it can help you portray your brand the way you want to. This is why understanding color psychology can be so useful for your marketing efforts. By using colors strategically for your marketing efforts, you can get your audience to see what you want them to see and help them perceive you the way you aim to be perceived. And it’s not any different when it comes to selecting colors for your business.Ĭhoosing the right colors for your marketing efforts can be the difference between your brand standing out from the crowd, or blending into it. Image Credit: Huffington Post Why Is Color Psychology Important in Marketing?Ĭolor evokes feeling. The same color can also have different meanings that are dependent on our upbringing, gender, location, values, and a variety of other factors. Color meanings can have an impact on why we prefer certain colors over others. But the why part is a bit more complicated. Does the color of a dress compel us into purchase? Do the colors of a package make us choose one brand over another? Does the color of an icon make us more likely to click on it? The short answer is yes. It aims to determine how color affects our day to day decisions such as the items we buy. Just make sure to do your research well or consult a color specialist to confirm the colors you’re planning to use, relay the right message, emotions, and feelings, and inspire your desired behavior.Color psychology is the study of colors in relation to human behavior. The effects colors have on our mind and body depend on where and how they are used, their shades and tones, cultural associations and beliefs, and personal associations that are often based on memories and experiences.īusinesses all over the world are using color psychology to their advantage. However, this connection isn’t simple and straightforward it’s multifaceted and inextricable. There is no denying that colors and our feelings and emotions are correlated. They need to be used with great care, though, as they can also be uncomfortable to the eyes.Ĭolors and Emotions Are Interconnected, but the Effects Can Vary These colors known to have these effects include bright red, emerald green, bright yellow, royal blue, magenta, magenta, and neon green. Energizing ColorsĬolors that stir your emotions, incite excitement, and make you feel alert and active are energizing colors. White is the universal color of peace for this very reason. But, some pastel colors and neutrals, like white and beige, can have calming effects on the mind and body too. These are also the colors of mourning in many cultures because they reflect grief and sorrow. Sad Colorsĭark, muted colors, like black and grey, are called sad colors because they are dreary and make you feel down and depressed.
Pink is also associated with feminine energy, tenderness, and romance. The colors put into this category include red, orange, yellow, and shades of pink. They can uplift your mood and put you in great spirits. It also signifies strength, power, and courage.īright and warm colors are known to evoke feelings of cheerfulness and optimism. In both cases, red is stimulating, energizing, and exciting.
It grabs instant attention and is known to evoke strong emotions that could be positive, such as love and passion, or negative, like anger and danger. Red is the warmest color on the color wheel. Let’s go over all of them to see how they impact our emotions, mood, and behaviors. While this is the only official classification of colors, there are certain colors widely associated with various emotions and feelings. The Effects of Colors on Emotions and BehaviorsĬolors, as we all know, are divided into two broad categories – cool and warm – depending on color temperature, how they are perceived by people, the feelings they evoke, and their impact on mood. Let’s dig a little deeper and find out the meanings associated with all the different colors, the emotions and feelings they are known to arouse, and their effects on our behavior. In color psychology, blue is known to arouse feelings of calmness, relaxation, and stability. For example, blue is mainly associated with the sky, and blue skies are a sign of good weather that everyone loves and enjoys. Leatrice Eiseman, a renowned color specialist, says these effects are strongly correlated to how those colors behave in nature. It may come as a surprise to many, but research has long proven that colors can even impact our blood pressure, heart rate, and respiration.
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